Philosophy

Philosophy

Our basic philosophy is best explained by quoting one of the leading disruptive innovators of our time, Naveen Jain – “There is no problem in the world that can’t be solved by innovation and entrepreneurship. You have to challenge the foundation of everything that experts have taken for granted.”

We recognize business success lies in delivering on details that directly and indirectly impact the bottom line. But your products or services must also reinforce and support long term business goals and establish deeper connection and traction. Often times, this means listening to disruptive “fringe” customers, known as disruptive innovation. Harvard professor and national bestselling author of “Innovator’s Dilemma” Clayton Christensen explains how the best, most well intended companies have failed to adjust to new innovative products and technologies in their businesses. “Disruptive technologies often precipitate the industry leading firm’s failure”, says Christensen. Such disruption may be counterintuitive, create even lower quality products or services initially, but offer features that captivate the values of “fringe”, early adopter customers; not the best customers. Typically fringe customers seek new, innovative, creative, trendy, “cheaper, simpler, smaller, more convenient products” of greater variety and selection.